Tech Hub Americas

Digital transformation

The Program

Digital transformation is redefining the future of the financial sector, offering a critical pathway to meet evolving customer expectations and competitive pressures.

By leveraging advanced technologies such as artificial intelligence, cloud computing, and data analytics, financial institutions can streamline operations, enhance customer experiences, and unlock new revenue streams.

For banks and credit unions, embracing this transformation is not just an opportunity but a necessity to remain agile, innovative, and resilient in a rapidly changing financial landscape.

DAY 1

Embracing Digital Transformation in Finance

Date

April 23rd, 2025

SESSION 1

8:30 AM - 12:00 PM

SESSION 2

1:00 PM - 5:00 PM

First half-day

8:30 AM – 12:00 PM

Lunch: 12:00 a 1:00 PM

SESSION 1

Setting the Stage for Digital Transformation

Interactive Activity

Vision Board Creation - Imagine your ideal digital future for your institution.

Case Study Analysis

Exploring successful digital transformation journeys in the financial services industry.

Hands-on Session

SWOT Analysis Workshop - Identify Strengths, Weaknesses, Opportunities, and Threats related to your digital strategy.

Guest Speaker

A FinTech Leader discussing the latest disruptive innovations impacting the industry.

Practical considerations

For integrating digital solutions with existing banking infrastructure.

SESSION 2

Demystifying Blockchain and its Potential

Interactive Quiz

Test your knowledge of core blockchain concepts.

Live Demonstration

Exploring real-world blockchain applications for payments, identity management, regulatory compliance, and other areas

Group Discussion

Identifying potential applications of blockchain technology for your organization.

Guest Speaker

A Blockchain expert discussing the regulatory landscape and future trends.

Last half-day

1:00 PM – 5:00 PM

Lunch: 12:00 a 1:00 PM

DAY 2

Harnessing AI and Technology for a Customer-Centric Future

Date

April 24th, 2025

SESSION 3

8:30 AM - 12:00 PM

SESSION 4

1:00 PM - 5:00 PM

First half-day

8:30 AM – 12:00 PM

Lunch: 12:00 a 1:00 PM

SESSION 3

Leveraging Artificial Intelligence (AI) for Growth

Interactive Activity

"AI in Action" - Explore how AI can be used for fraud detection, customer service personalization, and risk management.

Case Study Analysis

Investigating successful AI implementations across various financial institutions.

Hands-on Session

Building a Use Case for AI - Identify a specific area within your organization where AI can be applied and develop a plan for implementation.

Group Discussion

Sharing best practices for ethical and responsible use of AI in financial services.

SESSION 4

Leveraging Emerging Technologies and Platforms for Omnichannel Marketing

Exploring AI, machine learning, and their applications in marketing

Developing a cohesive omnichannel marketing strategy

Techniques for seamless integration across various platforms and touchpoints.

Measuring the effectiveness of your omnichannel marketing efforts.

Interactive sessions with digital marketing tools and platforms.

Group activities and real-world case studies to apply learned concepts

Developing actionable digital marketing strategies for your organization.

Last half-day

1:00 PM – 5:00 PM

Lunch: 12:00 a 1:00 PM

DAY 3

Pioneering Innovation and Leadership in Digital Transformation

Date

April 25th, 2025

SESSION 5

8:30 AM - 12:00 PM

SESSION 6

1:00 PM - 3:30 PM

First half-day

8:30 AM – 12:00 PM

Lunch: 12:00 a 1:00 PM

SESSION 5

Leading the Digital Transformation Journey

Interactive Discussion

Identifying key performance indicators (KPIs) to measure the success of your digital transformation journey.

Case Study Analysis

Examining successful digital transformation strategies within the financial services industry

Aligning digital initiatives with business objectives and customer needs

Group exercises on developing a digital transformation strategy for a hypothetical bank.

SESSION 6

Bringing It All Together: Celebrating Success and Building Connections

The final day is designed to celebrate participant achievements while fostering valuable industry connections. 

This immersive session brings together participants, industry experts, session sponsors, and vendors for a unique networking and demo day event.

This interactive, in-person session will include live demonstrations, panel discussions, and informal networking opportunities in a dynamic and engaging environment. Breakfast and lunch will be provided.

We will present Certificates of Completion to participants who have successfully met the training criteria, recognizing their commitment to digital transformation leadership.

Interactive Networking

Engage with peers, industry leaders, and fintech innovators to exchange ideas and explore potential collaborations.

Industry Demonstrations

Sponsors and vendors will showcase cutting-edge solutions, tools, and strategies that can accelerate digital transformation in your organization.

Certificate Ceremony

Celebrate your accomplishments with a formal certification, symbolizing your enhanced readiness to lead in the digital age.

Keynote Insights

Gain actionable insights from a renowned industry leader, providing inspiration and forward-looking strategies to apply beyond the training.

Last half-day

1:00 PM – 5:00 PM

Lunch: 12:00 a 1:00 PM